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Sobo-Tech Fitness



Sobo-Tech Fitness is a family-oriented operation that focuses on doing two things exceptionally well: providing unmatched service to fitness and wellness centers across New England and selling new and used commercial equipment to prospective buyers at competitive prices.

With more than 115,000 hours of personalized service to 400 different customers over the last 20 years, we have developed and honed our reputation as a leader in the fitness field. To that end we perform specific and tailored services, and serve a wide range of clients- from homeowners to the police and military forces to colleges and fitness centers. We have used each of these service experiences to become a recognized, reliable authority in Maine and New Hampshire.


We don’t deviate from our philosophy of striving to be dynamic in our approach to our customer’s needs, always available, and responsive. That means understanding each client’s unique circumstances and needs; ensuring that your experience is uncommonly satisfactory; and guaranteeing our work against industry and personal standards.


Sobo-Tech Fitness began with a journey of three brothers and a single dream to do something bigger. At the start, it was all about addressing a gap: the fitness community was blooming but professionals able to maintain the facilities and their equipment were few and far between. That’s where we started: mechanics and handymen guaranteeing that each patron was safe and each facility was operational. And one facility at a time, we began to grow; but the more we got to know our customers, the more we understood that maintenance wasn’t enough. We needed to get the right equipment, to the right people, at the right price in order for our service to be meaningful. That’s when we ventured into regional and international sales and decided that service and sales would be what we spent all of our energy on. 

Even though we’ve grown, we still guarantee you’ll get the same humble professionals and the same personalized service we started with 20 years ago. Our goal is to never lose sight of the passion and thirst we brought to every facility owner and individual we met when we started. Each new engagement with our customers- with you- allows us to do that. 

We also want to make sure that you’re backed not only by our reputation, but by our knowledge as well. All of our technicians are backed by certifications with Life Fitness, Matrix and Star Trac, as well as many others. Our office staff is versed and educated in how to provide you with the most efficient business practices possible. And our owners are constantly engaged in efforts to not only sustain our growth, but enhance your experience as well. 


Sobo-Tech Fitness continues to enhance the experiences of our existing customers and pursue opportunities with new clients as well. We are currently able to service the following facilities: gyms; corporate wellness centers; high schools, colleges, and universities; police, firefighter, and military operations; resorts and hotels; and home fitness centers. This is also by no means a comprehensive list! If you feel like we can work together to find a solution to meet your needs, please don’t hesitate to reach out to us!